(as of Nov 17,2020 05:12:22 UTC – Particulars)
Be aware to Audible Listeners: As of December 2019, this model of the Hooked audiobook has been revised and rerecorded to drastically enhance audio high quality. Please disregard any critiques mentioning poor audio high quality previous to December 2019.
Why do some merchandise seize our consideration, whereas others flop? What makes us interact with sure merchandise out of behavior? Is there a sample underlying how applied sciences hook us? This audiobook introduces listeners to the “Hooked Mannequin”, a four-step course of corporations use to construct buyer habits. By consecutive cycles by way of the hook, profitable merchandise attain their final purpose of bringing customers again repeatedly – with out relying on pricey promoting or aggressive messaging.
Hooked is a information to constructing merchandise individuals use as a result of they wish to, not as a result of they must. Written for product managers, designers, entrepreneurs, startup founders, and folks wanting to study extra concerning the issues that management our behaviors, this audiobook offers listeners:
- Sensible insights to create person habits that stick.
- Actionable steps for constructing merchandise individuals love.
- Behavioral strategies utilized by Twitter, Instagram, Pinterest, and different habit-forming merchandise.
- New for second version! An extra case research for constructing well being habits.
Nir Eyal distilled years of analysis, consulting, and sensible expertise to write down a guide for creating habit-forming merchandise. Nir has taught on the Stanford Graduate College of Enterprise and Hasso Plattner Institute of Design. His writing on know-how, psychology, and enterprise seems within the Harvard Enterprise Evaluation, The Atlantic, TechCrunch, and Psychology At the moment. He’s additionally the creator of Indistractable: How one can Management Your Consideration and Select Your Life.
From the producer