The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company

The Product Advertising Supervisor performs the essential function of defining the positioning, messaging, and distinctive promoting proposition of a product or product line. This entails taking detailed and technical product info and distilling it into key advertising and marketing and gross sales messages in addition to working amongst a number of groups in a corporation to plan and execute product releases and launches. This ebook is a must have for anybody who works as, or with, a Product Advertising Supervisor. It not solely explains the function however focuses on sensible purposes of the data offered and ties all the things along with entertaining life classes and anecdotes collected via years of expertise by the writer in addition to interviews together with his colleagues and different business consultants. If you’re contemplating a profession as a Product Advertising Supervisor, are new to the occupation and searching for steerage and clarification, have already got a few years of expertise within the function and are searching for new inspiration and concepts, or are serious about studying what a Product Advertising Supervisor colleague of yours is answerable for inside your group, this ebook is for you.