points - Particulars)
So what’s it? April Dunford, positioning guru and tech exec, will enlighten you.
Her new guide, Clearly Superior, exhibits you methods to discover your product’s “secret sauce”—after which promote that sauce to those that crave it. Having spent years as a startup government (with 16 product launches underneath her belt) and a guide (who’s labored on dozens extra), Dunford speaks with authority about breaking by the noise of a crowded market.
Punctuated with witty anecdotes and compelling case research, Dunford’s guide is without delay entertaining and illuminating. Among the many invaluable classes you’ll be taught are:
– The 5 Parts of Efficient Positioning
– Easy methods to immediately join an viewers to your providing’s worth
– How to decide on the very best market to your merchandise
– Easy methods to use three distinct types of positioning to your benefit
– Easy methods to leverage market traits to assist consumers perceive why making a purchase order is vital proper now
Whether or not you’re an entrepreneur, marketer or salesperson struggling to convey ingenious merchandise to market, Dunford’s insights will provide help to discover your superior, in order that your prospects can too.